Ï㽶´«Ã½ has been a fantastic partner to work with. They are now a reliable source of new customers and outperformed our bookings forecast by 180% in the first 6 months. I've been impressed by the depth of marketing activity they've produced to drive engagement between our brand and their audience.
is the world’s largest car-sharing marketplace. Unlike traditional hire car companies, Turo is a peer-to-peer marketplace where you book directly from trusted hosts.
They has been a trusted travel partner of Ï㽶´«Ã½ since October 2023, helping our members fulfil all their road trip desires.
I caught up with , the Director of Business Development at Turo to discuss all things Ï㽶´«Ã½ and why they’re staying on the platform for the foreseeable future.
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The Numbers
Let’s dig into it:
Above and beyond commitment
Something that came up multiple times throughout our chat was Ï㽶´«Ã½â€™s above and beyond approach when it comes to working with partners.
I would say there’s an above and beyond commitment to help us meet and exceed the partnership objectives. I’ve been really impressed by the amount additional exposure and marketing that Ï㽶´«Ã½ provided to us throughout the partnership beyond the initial brief.
Throughout the duration of the partnership we have produced some and sent multiple push notifications during popular car rental times, e.g. bank holidays to encourage members to choose Turo for their trips.
I found that the engagement that Ï㽶´«Ã½ has driven through marketing efforts has resulted in way more efficient spend and acquisition than we're finding with larger companies that don't give us that level of sort of personalised and tailored marketing opportunities.
during busy periods
“There’s a very clear alignment between the brandsâ€
Turo as a brand is competing with an existing traditional industry, much like Ï㽶´«Ã½ is. They are trying to find new customers, but with a heavy focus on finding the right customers, that are ready to try something new and exciting.
The partnership with Ï㽶´«Ã½ is all about getting in front of the right audience. Tech savvy, early adopter, mid 20s to 40s in London who are using apps to manage their life, rather than the more analog processes.
Putting the brand out there
Turo is our longest standing partner to date and has featured in-app for quite some time. Rory was discussing how the nature of Turo means that members won’t need them immediately, but they want to be the forefront of peoples minds when they do need to rent a car.
A challenge for us is getting ourselves in front of customers, obviously when they’re looking to rent a car, but more importantly entering their psyche throughout the year.
Working with Ï㽶´«Ã½ has enabled Turo to accumulate over 12,400 in-app impressions, resulting in over 200 new customers and 50% of these customers using them again.
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